Christie Brinkley, the legendary supermodel whose career is still soaring at the age of 59, recently signed. IMG also represents Kate Moss, one of the biggest earners in the busines, who turns 40 in January. "At IMG, if you're a talented model, we're going to work with whatever you are," he said, noting IMG's roster of talented fortysomething models, including Carolyn Murphy and Stephanie Seymour. "I'm not saying that everyone is going to be receptive to it, but we're going to try."īart is also working to mold IMG into an ageless agency. Now, "if you don't fit the sample size, you might not be working, which is what sparked this new integration," Bart explained. "We might not win in certain aspects of it and it might take a while for companies to adapt to what we're trying to do, because we still have to work with the industry and if they ask for a sample size, we have to deliver." Bart hopes IMG can "switch up the ask" and send clients models who have 40-inch hips if they're better suited the job than a sample size model with 34-inch hips. "You can stand outside with a picket sign, but I feel like the best way is to change the industry is from within," he said. Finally, one of the biggest, most influential players in fashion is making a huge move to recognize that beauty goes far beyond fitting into sample size.īart believes the industry can shift to include many, many more models of diverse sizes. Giving a size 8, 5' 6" model the same significance as a size zero, 6' one sends a powerful message to the fashion industry, which has largely reduced beauty to one size, shape, height, and race for a very long time. Rather, they'll sit on the agency's board alongside its current roster of supermodels. IMG won't segment new signees who don't fit the standard fashion model size-zero, 5' 10"-tall mold into their own division. "We just want to represent the best people in the industry." "We want to be an ageless, raceless, weightless agency," IMG Models Senior Vice President and Managing Director Ivan Bart told exclusively in New York Saturday at a career summit put on by Cosmopolitan magazine, the Council of Fashion Designers of America, and Lancome. Yet now, the world's top modeling agency IMG, which represents everyone from Gisele to Joan Smalls to Kate Upton, is starting an initiative to sign models of all shapes, sizes, ages, races, and heights. This is the reason the fashion world has been so controversial for the past decade and a half: since the "heroin chic" look took off in the nineties, diversity seems to have been all but completely sapped from the high fashion magazine editorials and runway shows that are supposed to project what "beauty" looks like to the entire world. “We have to start asking for more options.A cast of white, rail-thin, super-tall models. Everyone wants to wear great clothes and everyone wants to look fashionable,” Bart said. “It becomes defeating when I don’t consider myself morbidly obese, but I go to certain stores they don’t have my size.”īart is hoping that this new division will push brands to consider producing larger sizes for men. I’m in the fashion business and I’m required to dress fashionably but yet I have size issues,” Bart said. “I consider myself a beefy, stocky kind of guy or whatever buzzword you want to use.
While Bart believes there are some brands catering to larger men’s sizes, he knows from experience that stores aren’t flooded with options. “I want every man in America to say, ‘I can do that’ when they see Zach,” Bart said.
We have to extend the conversation for men,” Bart said.īart told WWD he signed Miko, who hails from Connecticut and was an Eagle Scout, because he was relatable but still represented fashion. “The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. How the Beauty Industry Is Taking on Threads, Meta's Twitter Rival App
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